When starting a new business, the very first thing an entrepreneur needs to do is select a unique name for his or her business. And a New York business entity search is an ideal way to do that. All the registered names can be seen to avoid conflicts of any kind regarding the business name. All the records are maintained by the Secretary of State in order to verify the availability of the business name. A New York business entity search through the Secretary of State is an excellent option for many businessmen.